The Age of Social Media | Tim Quick MKF5601

New Dog, Old Tricks

Something that I should make note of before proceeding with my blog; I am employed as a ‘Digital Marketer’, with the vast majority of my...

It's The Consumers Turn To Talk.

This week’s blog topic is based on the academic paper by Andreas Kaplan in which he discusses the effective implementation of marketing...

Do you REALLY understand the data?

My post this week is based on the industry reading “Digital Marketing & Measurement Model”. As a very macro summary of this article,...

Share of Voice VS Share of Profit

There were some interesting findings from the week 6 article relating to Australian breweries on Twitter. Certainly many brands and...

Have you been infected?

Probably the most interesting analogy I’ve heard for a marketing activity comes from week 3’s academic reading. Does the Black Death...

About Tim

Back in the days of MSN Messenger, “ASL”, was the acronym used by a person to ask for basic information about someone they hadn’t previously met. In the spirit of this, I am:

Age: 28

Sex: Male

Location: Melbourne

Fortunately, this creepy form of initiating a conversation with a stranger no longer appears to be used. At least no girl has ever approached me at a bar and asked “ASL?”.

Being a part of the generation who have grown up with social media in many different forms, I am always intrigued by how it is used, both personally and commercially. It has transformed many aspects of our daily lives and changed how businesses of all sizes operate.

I am looking forward to delving in to this expansive subjects with many topics throughout this semester. Hopefully what I discover will provide valuable insights in to social media usage from a marketing perspective. If not, hopefully my articles can at least provide some light entertainment.

I reckon I’m a semi-funny bloke… You can expect to see the occasional (relevant) gag in my articles.

Hope you enjoy!

Tim Quick