New Dog, Old Tricks
Something that I should make note of before proceeding with my blog; I am employed as a ‘Digital Marketer’, with the vast majority of my...
It's The Consumers Turn To Talk.
This week’s blog topic is based on the academic paper by Andreas Kaplan in which he discusses the effective implementation of marketing...
Do you REALLY understand the data?
My post this week is based on the industry reading “Digital Marketing & Measurement Model”. As a very macro summary of this article,...
Share of Voice VS Share of Profit
There were some interesting findings from the week 6 article relating to Australian breweries on Twitter. Certainly many brands and...
Have you been infected?
Probably the most interesting analogy I’ve heard for a marketing activity comes from week 3’s academic reading. Does the Black Death...
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